National Positions Conversion Resources
Google has recently released a number of innovative tools, Google Website Optimizer for example, that have become invaluable resources in collecting data, charting trends, and conducting landing page testing in order to give you insight into your website's traffic, it's problems, and it's successes. Companies like National Positions have the know-how needed to use the data that these tools collect to your best advantage. As a company that has the expertise necessary to effectively and effortlessly use these tools, National Positions can help you take advantage of these resources to enhance your Internet marketing strategy, your site's landing page conversion, and overall conversion rates.
Google Analytics is a tool that analyzes the traffic going to and from your website. National Positions offers an understanding of Google Analytics allows us to track your company's traffic and gain insight into how these trends are affecting your landing page conversion. This tool is great because it allows us to best understand, and increase, landing page conversion with this traffic flow and target audience in mind. With this information National Positions can go on to create better ad campaigns, landing pages, and Internet marketing strategies more appropriately, and effectively, geared towards your target audience.
With the use of Google Webmaster Tools, National Positions can help you gain access to valuable information and data about the ways Google crawls and indexes your website or websites. This tool enables us to see what Google sees when it ranks your website. Having this sort of insight into the crawl statistics, information, errors, and queries that Google collects can give us the data necessary to diagnose what problems might exist within your site. Knowing what's wrong is the first step in fixing your site's conversion problems in order to increase landing page conversion.
Google Website Optimizer
A great new tool from Google, called Google Website Optimizer, has become a tremendous resource in understanding, testing and optimizing your site's conversion rates. With the assistance of Google Website Optimizer, landing page testing has been changed to the benefit of everyone involved. National Positions can use this tool to its fullest advantage, helping you understand not only the patterns of traffic to your site but where this traffic is coming from—is it from a blog, a relevant website, a social media site? More importantly, it tracks data that can give National Positions useful information about the reasons for these patterns. Google Website Optimizer will help us answer questions about what is drawing people to your site or if, and why, people are leaving it. Because of this, Google Website Optimizer allows us to get an idea of what may be the cause of lower conversion rates. Maybe your site's problem is that it's hard to navigate, its text is too dense, it's images or graphics are distracting, or the calls to action are not strong enough. Once we have an idea of what to test, Google Website Optimizer allows us to do effective landing page testing too, comparing the conversion rates of slightly adjusted sites to your current site. Pinpointing the problem in this way enables National Positions to understand the reason for your current conversion rates and how to optimize your site to increase landing page conversion in the future.