Google Website Optimizer

How National Positions uses Google Website Optimizer

Our experts at National Positions use many web analytics tools, such as Google Website Optimizer, to do landing page testing for your company's website to significantly increase landing page conversion. Your landing page is very important in the conversion of a possible lead to a customer. If you optimize your landing page, you will see a lower bounce rate. This lower bounce rate is especially important for conversion optimization.

Conversion simply means completing an action. When your traffic lands on your page, you immediately want them to see and complete your call to action, whether it be to complete a form or to buy a product. Whatever the goal is for your landing page is what you are asking the web user to do. Therefore, having a landing page that is set up well is crucial in order to get this call to action fulfilled in order to increase your company's conversion rate.

Tools like Google Website Optimizer allow our experts here at National Positions to do landing page testing where we can test different formats and layouts for your website. Our experts analyze the data from the different layouts in order to create a new design or modify your existing web page design in order to best increase landing page conversion.

The benefits of landing page testing

Landing page testing done with tools such as Google Website Optimizer are very important for the redesign and restructuring of your website to increase landing page conversion. Our experts here at National Positions can help you to best optimize your website with redesigned landing pages. There are many benefits to using tools such as Google Website Optimizer for landing page testing and the implementation of changes to better optimize them for conversion.

First, improving your landing pages can greatly reduce your bounce rate. A bounce rate refers to when a web user comes to your page but then immediately leaves. This is generally because your landing page has not been designed effectively to appeal to the web user and to compel them to do your call to action. So reducing this bounce rate means that you have more visitors staying on your website and clicking through your pages.

Landing page testing done with tools such as Google Website Optimizer also allows for another benefit, an increase in the acquisition of leads due to the increase in the amount of time web users are on your website. Because you now have more people landing on your page and staying long enough to do your call to action or to click through your pages, you now have an increase in possible clients.

With our experts at National Positions completing landing page testing with Google Website Optimizer, you now have the best website site design to increase landing page conversion so are actually decreasing your cost per acquisition, or CPA. This means that the amount it usually cost your company to acquire a lead is now less because the landing page testing is driving conversion and therefore lowering your CPA.

One final benefit of the landing page testing done by our experts here at National Positions is the increase in sales and conversion rates that you will see because of this website optimization that will increase landing page conversion for your company.