Conversion Optimization
Imagine what would happen if you could increase your website's profitability without spending more on Internet advertising. National Conversion Booster, a division of National Positions, offers a systematic and reliable approach to increasing your sales, leads, and profits by optimizing the layout of your website.
National Positions Conversion Program
When we started National Positions in 2005, we never dreamed that it would become one of the fastest growing Internet marketing companies in the United States. Not only have we grown immensely, but we' ve generated tens of millions of dollars from the web marketing services we provide for our clients.
Although we have been obsessed with Search Engine Optimization, we all agreed that the next major wave in Internet marketing will be to help our clients increase the number of sales that they are getting from their websites. Powerful SEO doesn't always ensure online success, so it's crucial to harness the power of great website optimizer tools.
As we began to introduce various sales booster tools, we uncovered some hard to believe facts; most of our clients have no idea what their conversion rates were. Even more shocking was that many of the conversion rates were well below 2%. At this point we realized that if we could just double or maybe triple our clients conversion rate, we would be increasing their revenues and resulting profits tens, hundreds or even millions of dollars a month.
Website Optimizer: converting traffic into success
If you're like most website owners, you want to see remarkable bottom line results from your website. Optimizing your website with amazing tools website optimizer tools like Google Website Optimizer (GWO) can have a hugely positive impact on your bottom line. Using a website optimizer can significantly improve your conversion rate. Only half a percentage boost in your conversion rate can enhance your revenues by an incredible 50%. And best of all, you don't need to expand your marketing budget.
However, many websites struggle with converting traffic into leads and sales once people get to their websites or have trouble understanding the complex data from Google Website Optimizer. Luckily, it's not difficult to incorporate these elements and substantially improve your current conversion rates for online success. National Positions can help your business achieve remarkable bottom line results through website optimization tools like Google Optimizer.
Google Website Optimizer: how we use it to increase your conversion rate
At National Positions, we use Google Website Optimizer to track your conversion. Our experts use GWO as a tool to test your website to see which areas of your website need improvement. Each time we complete one of these usability tests, we study the analytics from Google Website Optimizer to learn more about what's working and why.
National Positions uses knowledge and expertise to read and analyze the data from GWO to see what actions need to be taken. Our experts use their design and technical skills to implement these changes onto your website so your business can see soaring conversion rates and increased profits.
The National Positions Conversion Cycle
Stage 1: Analysis
Web analytics tell us what visitors are doing on your site. Analytics will tell us exactly where people click and where they exit or abandon your website. We take this information from using tools like Google Optimizer and choose the pages that need the most work and begin testing. These typically are your:
- Top exit pages
- Top bounce pages
- Lowest time spent pages
- Key selling pages
Stage 2: Plan/Brainstorming
Here we identify the weaknesses in your marketing goals or funnel. We sketch out how you're driving visitors throughout the sales process using Google Website Optimizer. We look at your major websites and identify the pages that have the greatest opportunity for improvement. Here we also look at your Unique Selling Proposition (USP) to see what you're trying to communicate to your audience.
Next we try and identify the top factors that if changed could have the biggest impact on your conversion rates. This could include: Headlines, tag lines, pricing, new offers, guarantees, body text, testimonials, call-to-action buttons, graphics and much, much more.
Stage 3: Design
Now we put the plan in action. We design various pages that we plan to test. By taking all our top ideas and testing them at once, we can hope for a massive increase in results. We'll work closely with you at this stage to ensure that we position your products and services correctly and that the tests make sense to you.
Stage 4: Implement
By using Google Optimizer to implement your tests, we split your paid and organic traffic across your existing page and the new pages we're testing. In this implementation stage, we place tracking codes on each element that we want to test so we can see what's working.
Stage 5: Testing
Our experts use Google Optimizer to test multiple factors across similar pages (often known as multivariate testing). Each week of testing we take the results from website optimizer tools and communicate these back to your company so you can easily track and understand which variation of your website has the highest conversion rate from the GWO results.
At the end of the test cycle, we deliver concrete and actionable recommendations based on our findings with Google Optimizer. We will then help you implement the best performing elements found from the GWO results so that you can start seeing remarkable revenue results immediately.