National Positions Services
At National Positions, our services include page design and page testing in order to best optimize your company's landing page to increase conversion. If your company is getting traffic to your website but isn't seeing increased landing page conversion, then you need our experts at National Positions to help your company redesign and restructure your landing pages.
Your landing page design is very important. When our experts at National Positions design your landing page appropriately, this will increase conversion. This means that you will see more traffic on your website turn into customers because of the increased landing page conversion.
Our experts here at National Positions use the web analytics tool, Google Website Optimizer, also known as GWO. This tool, GWO, is used for page testing in order to most appropriately modify your landing page to increase conversion based on data regarding different conversion factors. At National Positions, our experts understand, process and analyze this data in order to come up with better design changes to your company's landing pages. This modification leads to better landing page conversion, which translates into additional sales and leads for your company.
Optimizing Your Landing Page Design
Landing page design broadly includes enhancing the user's experience by incorporating appropriate color schemes and visuals, such as icons, buttons and images. Your design should appeal to the consumer and be in a very user-friendly format to increase landing page conversion. Color schemes should be picked appropriately because certain colors make people naturally feel certain emotions.
In terms of the visual design, two icons that your company's website should include to increase conversion are clear calls to action and trust icons. Clear call to actions are necessary because when web users get to your website, they need to know what to do. These increase landing page conversion because you tell the web user specifically what to do, such as to click to another page or to fill out a form. Trust icons include antivirus icons, hacker safe icons as well as credit card icons to name a few. At National Positions, we highly suggest including trust icons to instill confidence in your consumers. These trust icons also help to make your website a credible source and therefore increase conversion rates.
Though testimonials are not part of the visual design, they are still a very important part to include in your landing page design to increase conversion. We here at National Positions think testimonials are important to include because, like the trust icons, they provide the consumer confidence and trust in your company's products and services. By telling users what to do and by increasing their confidence in your company, you will be able to increase your landing page conversion.
Landing Page Testing with Google Website Optimizer
At National Positions, we specialize in increasing your company's landing page conversion by optimization of the page design and testing with the web analytics tool Google Website Optimizer, also known as GWO.
GWO gives our experts here at National Positions a lot of information regarding different factors on your website that increase conversion. We are able to determine the total amount of traffic on your site as well as specifically where traffic is coming from, such as from your blog or a social media website. Our National Positions experts can see what keywords are driving traffic to your website using GWO. We can determine what users are doing after they hit your home page. At National Positions, our experts can use GWO to see what web pages are the most visited as well as what products or services are the most visited. Essentially, this tool, GWO, gives us here at National Positions the data to see what is working on your website and what isn't. GWO allows us to track your bounce rate as well as your conversion rate. Our National Positions experts can then analyze this data from the GWO tool to come up with a plan to best modify your company's landing pages to increase conversion.